With nearly 30 years of experience in the healthcare industry, Thom started his own consulting company and was seeking a name, logo, and web presence.
Role: Graphic and Web Designer, Marketing Consultant
Responsibilities: Develop a full brand identity, including name, logo, and website.
Name Brainstorm
Thom provided me with a list of names that he was thinking through. I wanted to refine his list, expand it, and present 10 names back to him for feedback. The following names were presented after researching the availability of domain names.
Schildmeyer Consulting
TLS Consulting
HCS Advisors
Synergy Strategy & Consulting
Evolve Advising
Unity Advising
Elevate Health Systems
TLS Health Consulting
Inspire Healthcare Strategies
Ascend Health Strategies
Business Name Selection
After the presentation, we refined the name concepts even further and landed on TLS Strategy Solutions. TLS being Thom’s initials while also representing the sturdiness of a “Three Legged Stool.” Adding the words Strategy Solutions provided an adequate explanation of Thom’s goals without locking him into just working within the healthcare industry.
Once a name was finalized, I got to work creating three polished logo options. Each option included multiple logo lockups, a color palette, and an example of how the identity could be applied to the future website.
