With nearly 30 years of experience in the healthcare industry, Thom started his own consulting company and was seeking a name, logo, and web presence.

Role: Graphic and Web Designer, Marketing Advisor

Responsibilities: Create a business name, logo, and website

Date of Work: 2024

Name Brainstorm

Thom provided me with a list of names that he was thinking through. I wanted to refine his list, expand it, and present 10 names back to him for feedback. The following names were presented after researching the availability of domain names.

Schildmeyer Consulting

TLS Consulting

HCS Advisors

Synergy Strategy & Consulting

Evolve Advising

Unity Advising

Elevate Health Systems

TLS Health Consulting

Inspire Healthcare Strategies

Ascend Health Strategies

Business Name Selection

After the presentation, we further refined the name concepts and landed on TLS Strategy Solutions. TLS being Thom’s initials and also representing the sturdiness of a Three Legged Stool. Strategy Solutions being definitive enough of Thom’s goals without locking him into only working within healthcare.

Once a name was finalized, I got to work creating three polished logo options. Each option was complete with multiple logo lockups, a color palette, and how the identity would be applied to the future website.

After surveying friends and family, Thom selected visual identity option one.

My final step was to build out his website at tlsstrategy.com.

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